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Modernizing Valet Operations at a Boutique Hotel in Wine Country
Overview
Drive Hospitality Powered by Propark, a leading operator of high-end properties in Los Angeles and Southern California, was founded from the ground up by Carlos Alcala. Over the years, Carlos built Drive Hospitality into a renowned valet operations company. His commitment to excellence and operational efficiency led to the successful implementation of CorePark at his properties.
Carlos’s vision and leadership contributed to the company’s impressive growth, and Drive Hospitality was recently acquired by Propark Mobility, one of the largest third-party operators in the country with over 1,200 locations nationwide.
The Challenge
- Outdated Systems Existing valet operations were constrained by outdated and inefficient point-of-sale systems, hindering performance and scalability.
- Restrictive Solutions The previous integrated valet point-of-sale and PARCS gate system, though functional, was restrictive in terms of flexibility and performance.
- Technology Improvement A pressing need for cutting-edge technology to streamline operations, elevate reporting, and maximize performance.
- Future Proofing A strategic focus on adopting next-generation technology to enhance scalability, seamlessly integrate with PMS platforms, and ensure effortless guest billing while maximizing revenue potential.
The Solution
CorePark, designed specifically for valet operators by valet operators, offered Drive Hospitality Powered by Propark a fully integrated solution that modernized their valet operations, enhanced guest service, and increased revenue potential. Through a close partnership with Carlos, CorePark was able to optimize the valet experience, providing a highly customizable and efficient system that aligned with Carlos’s operational needs.
Key Implementations:
- Switching to CorePark: Carlos selected CorePark for Drive Hospitality as the ideal solution after evaluating multiple providers, citing its user-friendly, flexible, and efficient valet system.
- PMS Integrations: CorePark seamlessly integrates with property management systems, streamlining guest billing and hotel operations.
- Streamlined Valet Operations: The software optimized workflows and reduced labor costs, boosting overall efficiency.
- Enhanced Reporting: With Carlos's input, CorePark launched advanced analytics tools, positioning itself as a leader in valet reporting.
- Collaborative Innovation: Tailored Features for Valet CorePark customized key features to enhance the guest and staff experience.
- Revenue Optimization: Payment modernization through Apple Pay, Google Pay, and tap-to-pay options eliminated revenue leakage and manual errors.
The Results
- Complete System OverhaulCorePark replaced the old system portfolio-wide, enabling scalability and high service standards.
- Improved Operational Efficiency Customized valet features boosted staff productivity, reduced wait times, and improved service.
- Increased Revenue PMS integrations and reporting tools helped optimize revenue and eliminate inefficiencies.
- Industry-Leading ReportingCorePark, guided by Carlos, became a leader in valet reporting with actionable and real-time insights.
“CorePark has completely transformed how we operate our valet services. After evaluating providers, we selected CorePark as the best solution for our valet operations, providing us with a faster, more reliable system that allows us to better serve guests while maximizing our clients’ revenue. CorePark’s seamless integration with our PMS and their innovative reporting capabilities have had a tremendous impact on our operations. Their team is incredibly responsive and has been a great partner in helping us scale and grow.”
— Carlos Alcala, Founder & CEO, Drive Hospitality Powered by Propark
“Carlos Alcala and Drive Hospitality were among our first believers, and we couldn’t have asked for a better partner. Carlos not only trusted us with his business but also shared his deep knowledge and years of hotel parking experience to help shape and refine our product. His insights were invaluable in making CorePark what it is today. We’re grateful for his support and collaboration from day one.”
— Suleiman Hassan, CEO, CorePark
Why CorePark?
CorePark is the premier valet point-of-sale software built for valet operators by valet operators. We focus on speed, ease of use, and automation, helping hotels unlock significant revenue while improving the guest experience. Our consultative, hands-on approach ensures long-term success, with a platform designed to enhance profitability, streamline workflows, and prevent revenue leakage with automation-driven efficiency.
Why CorePark?
If your property is looking to maximize parking revenue, improve efficiency, and deliver a better guest experience, CorePark is the solution. Contact us today to learn how we can transform your operations. tom@corepark.com
